Services Webflow migration
Webflow migration
Move your site without losing its rankings.
I move sites from WordPress, Wix, Squarespace and Framer to Webflow. Pages are rebuilt properly, blog posts come across into a clean CMS, every old URL gets a 301 redirect, and I watch Search Console for weeks after launch.
A migration is two jobs at once: building the new site, and making sure Google and your visitors never notice that the old one is gone. The second job is the one that usually goes wrong. One client’s review describes the result I aim for: the WordPress site copied to Webflow, exactly.
What moves from WordPress to Webflow, and how
- Pages are rebuilt in Webflow, not imported. Imported pages carry the old theme’s markup and end up harder to edit than the site you left.
- Blog posts move into a CMS collection with their categories, authors, dates and images, through Webflow’s CSV import. The post template is designed once and every post uses it.
- Images are re-exported at the sizes the new design needs and converted to modern formats, which alone often makes the new site faster than the old one.
- Forms are rebuilt and connected to where your submissions go today: email, HubSpot, a sheet.
- Plugins are replaced one by one (see the questions below).
The redirect map that protects your rankings
Before anything is built, I list every URL the old site has: from the sitemap, from a crawl, and from Search Console, where the pages with traffic and backlinks show up. Each one gets a destination on the new site. Then:
- Slugs stay the same wherever the new structure allows it.
- Every URL that changes gets a 301 redirect in Webflow’s settings, tested before launch.
- Internal links inside the content are updated to the new URLs, so the site doesn’t redirect to itself.
- On launch day, the new sitemap goes to Search Console.
- For the next four weeks I check the indexing and 404 reports and fix anything that slipped through.
What doesn’t belong in Webflow
My honest view: most marketing sites on WordPress are better off in Webflow, and some sites aren’t. Memberships with logins, online shops with hundreds of products and complex shipping rules, and learning platforms all depend on WordPress plugins Webflow has no answer for. If your site is one of those, I’ll tell you on the first call that moving is the wrong project.
Moving from Wix, Squarespace or Framer
The same process works for other builders. Their exports are thinner than WordPress, so content that doesn’t export (some blog formats, galleries, product pages) is collected by hand, and I count that work in the quote instead of finding it halfway through.
“He perfectly copied a website from wordpress to webflow.”
Related work
Live sites
Questions I get asked
Will I lose my Google rankings if I move to Webflow?
Not if every old URL redirects to its new page and the content stays the same. Rankings drop when URLs break, when pages disappear or when the new pages say less than the old ones; the redirect map and a page-by-page check prevent all three.
Can you move my WordPress blog posts into the Webflow CMS?
Yes. Posts, categories, authors, dates and featured images move into CMS collections, and the post template is built once in Webflow. Formatting inside the posts is cleaned up on the way.
Do I have to redesign the site to migrate it?
No. I can rebuild the current design as it is, or use the move to fix what doesn't work. Many clients do the move first and the redesign later, which keeps each step easier to check.
Can you migrate from Wix, Squarespace or Framer as well?
Yes. The process is the same: export or collect the content, rebuild the pages, map the redirects. Wix and Squarespace exports are more limited than WordPress, so some content is copied by hand.
What happens to my WordPress plugins?
Each one is replaced by a native Webflow feature, a third-party tool or a short script, or dropped if nobody uses it. Contact forms, SEO plugins and sliders are easy; memberships and large shops are the cases where I may advise you to stay on WordPress.
Something not answered here? Ask it on the call.
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